In today's increasingly digitised world, the creative market industry initially struggled to find its footing. Ideally we’d all shop for locally-sourced and ethically produced items, but modern consumers are used to efficiency and ease, next day delivery and daily social media, and these things don’t always mix.

That's where Pedddle comes in! Pedddle is a unique platform dedicated to the market community, supporting and promoting small businesses, especially those involved in local artisan markets.

This blog will explore the 5 ways Pedddle helps creative businesses to thrive, by looking at what they are doing for small businesses in an increasingly competitive, corporate-dominated world.

What is Pedddle?

Pedddle is an online market directory and platform that connects market traders and market organisers with customers who value unique, handmade, and locally sourced products. By providing a digital space where artisans, crafters, makers and curators can showcase their offerings, Pedddle bridges the gap between the small businesses that trade at markets and their target audiences who love to visit markets.



5 Ways Pedddle Helps Creative Businesses to Thrive:

1. Visibility and Reach

There are two main ways Pedddle increases visibility and online reach for a variety of businesses, which are:

• Stall Listings: Pedddle offers detailed business listings, i.e. an exclusive page on their SEO-optimised website, enabling market stallholders and small business owners to reach a broader audience online. This feature allows customers to discover their business online, and use the check-in feature to see which markets these small businesses will be trading at, so that they can visit them in person - effectively connecting the online and in-person worlds.

• Online Presence: In an age where an online presence is crucial, Pedddle helps small businesses establish themselves on the internet. In having a listing with an SEO optimised page, your reach is raised.

2. Community Building

Pedddle fosters a strong sense of community among small business owners, helping them to connect with like-minded creatives and spark conversation to help solopreneurs feel less alone.

They have a platform dedicated to supporting business owners in growing and learning more than they could alone, chatting to one another, supporting each other, with a safe space to ask questions and get tips.

By participating in the Pedddle community, small business owners and market stallholders can network, collaborate and share best practices, creating a supportive ecosystem that encourages growth and innovation for all. 

3. Marketing and Promotion

The Pedddle website homepage has Featured sections for both their Featured Markets and Featured Stallholders of the week, ensuring that each of their members is showcased.

Pedddle also leverages the power of social media to promote stalls and markets. They share featured markets and Stallholders on their socials each week, encouraging their members to tag them in stories to share further.

Through website blogs and regular email newsletters to their ever-growing mailing list, Pedddle further spreads the word. Pedddle is a community, and their marketing efforts are reflected in their members too, who love to further support one another. 


4. A New Audience and Innovative Features

Alongside the avenues listed above, Pedddle can not only help you reach new audiences, but connects them in various ways, too. Our innovative features are unique and we are always working on ways to help our community grow even further.

• Our combined marketing efforts reach more people than you ever could as a solo business; and our community is so supportive that you’re bound to gain new fans. 
  
  
• For market organisers, Pedddle offers various tools to manage and promote events effectively. By listing markets on Pedddle, organisers can attract a diverse range of stallholders and customers, ensuring vibrant and successful market days.
  
  
• For stallholders, Pedddle assists with all aspects of market participation, from initial applications to tips on the best stall set-up, and how to maximise sales on market days. We even have ticklists and guides to help you out. This comprehensive support reduces the barriers to entry for small businesses, encouraging more entrepreneurs to join local markets. These practices are allowing creatives to spend more time doing what they do best - being creative! 
  
  
• Our innovative features include things like market check-in, personalised QR codes for stallholders and more!